lexington’s oldest bridal boutique

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A circular logo for Twirl Boutique featuring a sketch of a house with a porch, surrounded by bushes and a ribbon at the top, with the text 'Twirl Boutique' and 'Est. 2009' underneath.

Since 2009, we have been styling and celebrating brides in our charming little house located on historic Clay Avenue in Lexington, Kentucky. Bridal trends have come and gone, wedding aesthetics have evolved, but our mission and location have always remained the same. Why? Because there is a timeless joy in welcoming our brides into our home to guide them through the process of saying yes to their beauty and their confidence alongside their loved ones.

As we open up our home to you, our hope is that you find your dream wedding dress, create joyful memories with your loved ones, and celebrate you and your partner’s legacy of love.

We are grateful that you are choosing to include us in those precious moments with your friends and family, and we cannot wait to welcome you into our Twirl Family!

xoxo, the twirl girls

  • ty mcbrayer

    Owner of Twirl

  • taylor clark

    Store Manager

  • liz cox

    Brand Manager

  • lindsey peters

    Bridal Stylist

  • cam pace

    Bridal Stylist

  • zoe cribb

    Bridal Stylist

A woman with wavy brown hair smiling while browsing wedding dresses on a rack.

A note from the founder:

ty mcbrayer

I get asked all the time why I opened Twirl. I was 29 years old and had just spent three years of my life working in government followed by a year and a half in corporate marketing. I had been in a LOT of weddings at this point, but not married myself. I kept thinking how I would love to have a small boutique for brides in Lexington. I wanted a place that felt like home where brides could come to find the most special and beautiful dress they will ever wear.

When I get something in my head that I want to make happen it takes hold of me. This idea took hold and became my passion project. I opened Twirl in November 2009 with the help and support of my fiance (now hubby), family, friends, and advisers that I couldn’t have done without. I truly think of Twirl as my first baby. It is a family business and I am thankful for each day and each customer that allows me to do what I love.

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thank you for the way your legacy of love impacts our own.

from my family to yours -

When you become a part of the Twirl Family, you become a part of my family’s story and for that, I will be forever grateful. Because of our brides, my daughters have never known a day where celebrating love & empowering women isn’t a part of their norms. Thank you for shaping their worlds in such a beautiful way!

Three women dancing and smiling in a bright room with curtains framing the scene.
A smiling baby girl with a buzz cut, wearing a peach-colored t-shirt with the words "Twirl Girl" written on it, sitting on a yellow couch.
A family of four sitting on outdoor stairs in front of their house, smiling at the camera. The family includes a man, a woman, and two young girls, all dressed casually.
A young girl in a pink dress and tutu, hugging a stuffed animal, standing by the front door of a pink-painted home, with tulle fabric on the floor and artwork on the walls.
A man and woman smiling in front of a clothing rack with colorful dresses hanging in a store.
A woman takes a selfie in a fitting room, holding a young girl. Behind them are several bridal dresses hanging on racks.

She twirled through life with a heart full of joy.

Group of five women smiling and posing together at a social gathering against a pink wall, with one holding a champagne flute.
A young woman with wavy brown hair smiling and standing behind a glass door inside a boutique or cafe named 'turtle.' She is wearing a beige dress with a leaf pattern, a white shirt with puffed sleeves, and a pearl necklace.
Wine label featuring a sketch of a wedding dress with the text "Twirl Boutique" at the top, and "Lexington, Kentucky" at the bottom, with the establishment year 2009.
A beige lace curtain hangs behind a wooden chair with a cushioned seat. The chair has a slatted backrest, and the cushion features a white cover with blue illustrations of wine glasses, bottles, and text related to wine.
A hand-drawn pink ribbon tied into a bow on a black background.
A woman with long, wavy red hair looking at a wedding dress hanging on a wall hook in a room, with a mirror reflecting part of the dress.
Multiple small glasses with a light-colored beverage on a gold tray, lined on a blue and white floral-patterned paper napkin.
A hand-drawn pink ribbon styled as a bow with flowing loops and tails.
Three women laughing and smiling, with the woman in the center wearing a white lace dress, and the other two women in white dresses, against a soft pink background.
A simple pink outline drawing of a heart.
Close-up of a white wedding dress with puffed sleeve detail hanging in front of pink paneled wall.
Pink outline of a heart on black background.
An illustration of a house on a coin with the text 'Twirl Boutique EST. 2009' beneath it.
Three women dressed in white shirts clinking champagne glasses filled with sparkling wine at a celebration or party.

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