The Heart Behind: Pink LouLou Design Studio

We are excited to announce that we will be starting a new blog series entitled, “The Heart Behind.” This series is dedicated to some of Lexington’s most hardworking and caring wedding vendors and will spotlight the heart behind their business. This will include their goals, passions, and their love for people. We truly cherish these one-of-a-kind businesses and we are so honored to have them in our community. Each week our new intern, Chelsea, will interview these vendors and give you an exclusive look at who these amazing people are and the unique services they offer.

This week’s wedding vendor for “The Heart Behind” blog series are the lovely ladies of Pink LouLou Designs, Allison Johnson and Dana Peddicord. These women specialize in bridal hair and makeup, but also offer services for a variety of life events. No matter the situation, these extraordinary women can make every bride-to-be feel photo ready.  Continue reading to learn more about these amazing women!



Can you give the readers a little background about your business? How long have you been in business and what services do you offer your clients?

Allison: Dana and I have been friends since high school and have always loved doing hair and makeup for our friends and sorority sisters.

Dana: This is our 4th wedding season since we’ve started our business and we have loved every bit of it. We focus on bridal hair and makeup but we also offer services for an array of special events such as bridal showers and engagement photoshoots.

When did you know this was the business for you?

Dana: One day in June, Allison texted me during work and said, “Let’s quit our jobs and start our own hair and makeup business.” That was the beginning of one of the best decisions I’ve ever made.

Allison: It took us a year to build up our business and get things into action. Even though we didn’t receive instant gratification from our hard work during the first year or so, it definitely paid off over time and I am so proud of where our business is at today.

Where did the inspiration for your business come from?

Allison: The name for our business came from my blog.

Dana: We both have such a passion for hair and makeup so it was a no brainer that this was something we should turn into a business.

How do you contribute your passions into your daily work routine?

Allison: We are extremely passionate about what we do but it’s easy to get frustrated and overwhelmed from time to time and that is why we remind ourselves that we are unbelievably blessed to be doing what we love each and every day.

Dana: It’s all about balance. It’s so important to have a work/life balance so that I’m able to do what I love without feeling overwhelmed.

What is the best part of running your own business/ being your own boss?

Dana: I absolutely love being able to spend time with my daughter, Elliott Grace, and having the freedom to take care of her whenever I need to. I also love working with Allison, I cannot imagine doing this without her by my side.

Allison: I agree with Dana, I love having the freedom to make my own business decisions and dictate my work schedule. We only have one life to live and it’s important to do what makes us happy. I am so happy to have Dana as my friend and business partner and I’m so proud of our business.

What is the most rewarding part of your business?

Dana: I love when brides get their pictures back from the photographer and I’m able to see the grooms’ reaction to how beautiful his bride looks. I love helping brides feel their best on one of their most special days.

Allison: I agree. It’s so cool to say, hey we did that! We helped contribute to a bride’s most special day. I also love the strong connections that we make with our clients and their bridal parties. It’s so rewarding when I see them around town and they remember who I am and ask how we’re doing. We have made so many great friendships through our clients.

What is your favorite aspect of your business and how does that motivate you in your daily work?

Allison: My favorite part is having fun and laughing a lot. We’re always having a blast.

Dana: I agree with Allison, it never feels like work. It’s more like a puzzle that we’re piecing together.

How do you define “success”?

Dana: To me, success is simply being happy. If you’re happy with your life then you are a successful person.

Allison: We all define success differently but to me it’s all about doing what you love while also being able to make a living.

Where do you see your business in the next 5 years?

Dana: I hope that we have the opportunity to be apart of more destination weddings.

Allison: I agree with Dana, destination weddings are so fun to be a part of. I also see our business adding more Pink LouLou girls in the future and potentially having interns as well.

The blog series is titled, “The Heart Behind,” you were chosen because of your love for people and your caring attitude. How do you pass your grace and love onto your customers?

Dana: We like to donate our services to people in need or to those who deserve something extra special. Once, we donated our services to a bride-to-be who wanted to have a bridal shoot before her mom passed away and we were so honored to be a part of that. It was incredibly special. We truly believe that in life, you get what you give, so we are always happy to pay it forward.

Allison: We also love working with different charities that allow us to offer our services for their events. We always want to pass grace, compassion, and patience onto our customers so that they are able to pass it onto others.

What advice would you give someone who was considering starting his or her own business?

Dana: Be ready to work harder than you’ve ever worked before, but if you’re passionate about what you’re doing than it will be worth it in the long run.

Allison: When you have a business, it’s not your typical 9-5. It’s a 24-hour commitment every day of the week. Sometimes it can be so tough but it is definitely worth it.  Also, don’t be afraid to dream big. Anything is possible if you want it bad enough and there is no dream that is inconceivable.


Aren't they the greatest?! How fun is it to get to know these ladies on this level? We adore them & we hope that you do too! If you're in need of fabulous gals to glam you up.. look no further! Dana & Allison are your girls. Thanks for joining us on our first edition of "The Heart Behind"! XOXO

Follow them along & get in touch with them here: WEBISTE | Allison's IG | Dana's IG